Sunday 4 August 2013

Weekly feedback- week 2 packaging design

Weekly feedback - week 2. Packaging design

Scott- refine your designs, push the boundaries a bit more.
 Make sure the packaging is not only easier to open but also clear on how to actually close the packaging again after use.
Make sure that you are actually redesigning for a problem that actually is an issue.

Christina le- she liked the water bottle, really liked the sausages, unsure about the milk one.
Concept 2- Try and make a design that reduces the need for a lot of twisting.
Concept 1- make sure the packaging has balance in it throughout the opening process, to prevent it from being knocked over.

Christine liang- 
concept 1- make sure to create proper cues for the user to help guide them on how to use the product, hopefully without them actually needing to read through instructions.
Concept 2- the water bottle design market has become so saturated that unless you're doing something absolutely revolutionary, you should not bother.
Concept 3- try adding to the packaging by also giving it a secondary function particularly after opening it. Eg, a lid that also becomes a spoon after opening.

Listening to tom- reduce the steps needed in the whole consumption process, integrate some, eg. Instead of opening a pill bottle and then tipping the pill into your hand and then bringing your hand to your mouth. Bringing the packaging straight to your mouth.

For next week: i plan to refine my designs, have more solid research behind concept 3. Think harder about ways i can push the boundaries.

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