Little
RED barbecue sharing
The ‘big
idea’ behind this product service system is the idea that many Australians
still enjoy a good old barbecue with friends and family, but this has changed
over the years with people moving into dwellings in high populated areas which
really don’t have the room for owning a barbecue unit, people in general
becoming busier and only using their barbecue units several times a year and
Australia becoming more culturally diverse with different foods and cooking
methods.
Consumers
who live in suburban houses and like to have an occasional barbecue with
friends and family tend to purchase their own barbecue unit, but only end up
using it around 5 times a year for the occasional birthday, public holiday or
free weekend, and if a barbecue unit lasts about 4 years before it begins to
rust because they are usually kept outside, that means they will have only used
it around 20 times.
Consumers
living in apartments or town houses occasionally have a tiny outdoor space as
well, such as a balcony, which has enough room to use a barbecue, but after
weighing up between the space and the frequency of use, many consumers decide
not to own a barbecue.
With a more
culturally diverse Australia, people also have different cultural styles of
barbecue which requires a different barbecue unit. Some consumers who like to
mix up their events by having some more traditional Australian barbeque foods
like sausages but also Chinese-Russian lamb skewers can do so by hiring
multiple cooking surfaces.
I think this is a great idea and the design itself is quite nice is a relatively smooth cute shape which differs to the regular large and intimidating bbq thus makes it more approachable especially for new comers to bbq. One thing though...have you thought about pricing? and would this service/price be sustainable in a business view?
ReplyDeleteA great idea which links with typical Australian culture. but that looks pretty much like high cost product and expensive PSS...would people like to cost that much for this...?
ReplyDeleteI love the name, its very creative, your posters look fantastic, they look like they've come out of a textbook. I would definitely use this but in terms of things to improve, I can't really think of anything bad, have you thought about maintenance and how its going to be cleaned? if its going to be cleaned by the consumer or by those who maintain this service. But other than that its a great idea!
ReplyDeleteI love this idea because i can definitely relate! The space needed to fit a bbq is quite large and it's not always possible, especially in smaller households. I like how you made the design bright red - it encapsulates the traditional bbq, and the form adds a touch of innovation and uniqueness. One thing to consider is how long will these bbq's last with frequent use? Will it begin to rust and break? And does the cost of it outweigh the possibilities of people treating it roughly.
ReplyDeleteI really like your product design - it is not like what I have seen before. Shape and size works very well together. But have you thought about different sizes of the barbecue - sometimes you will be hosting guests and then I think this will be too small and then there will be some problems with the transportation, because not all people have a large car.
ReplyDelete