David Kelley > Human Centred Design video reflection

In the video of David Kelley giving his talk on Human Centred Design at the TED conference 2002, he talks about how the way that designers are designing things now are changing, designers are starting to focus more on humans and human behavior, incorporating that thinking into their designs. David Kelley mentions that previously, designers would usually communicate their ideas to clients via 3D models or renderings, but now his firm and others alike are beginning to form internal video production groups within the firms that are primarily utilized to produce videos for demonstrating to clients how a new product works and how humans are intended interact with the product.
One of the videos that David Kelley presents is the video of Prada and their new store in New York which features many new devices that enhance the shopping experience that consumers have. The devices have features that fit a lot more accordingly with how consumers shop, thus a more human centred design has been accomplished, an example of this would be the liquid-crystal displays used on the doors of the change rooms which go from transparent to translucent at the push of a button on the floor using the foot, with this device the designers have realized that consumers very often shop accompanied by at least another person and when trying on clothes in particular, often consumers use the other person’s opinion to help in their decision of purchase, the device thus takes away the need to open and close the change room doors repeatedly and improving the convenience.
In the closing of the video, David Kelley sums up the rest the rest of his video, mentioning how great it is now that designers have taken on a more human centred design approach in their work, incorporating human behavior and personality into their products, this has allowed designers to be more trusted and integrated into the business strategy of companies.
From this video I have learnt that for whatever designs I may have, it is not only about how good the design or idea is but also how well I communicate my idea to others, thinking of the most efficient and effective method possible. Also, that having a more human centred state of mind when designing for humans improves the chances of the design being better conceived by consumers.